When selecting a monetization model for their app, developers should also take industry benchmarks and the competitive landscape into account. Understanding what approaches work & what pricing models appeal to users can be gained by examining how other apps in the market are monrummy logoetizing their services. Developers are better able to decide which monetization model is appropriate for their app and the users it is intended for when they benchmark against industry standards. Popular monetization techniques that give developers a way to make money from their apps while giving users something of value include in-app purchases and subscriptions. While subscriptions give users access to premium content or services on a regular basis, in-app purchases let users purchase virtual goods, premium content, or extra features within the app.