Creators can greatly improve their chances of generating marketable content that stands out in a crowded digital landscape by placing a high priority on quality and creativity during the video prodruumy gleeuction process. In order for creators to make the most of the revenue opportunities presented by video apps, they need to become knowledgeable about the different monetization options that are offered on each platform. For instance, channel memberships, Super Chat during live streams, and merchandise shelf integration are just a few of the ways YouTube can make money outside of advertising.