Every action a user takes can earn them points, and these points can mount up rapidly over time. Through regular use of the app and continued activity, users can earn a signidownlod gameficant amount of points that can be redeemed for rewards or exchanged for cash. Users can increase their earnings by taking part in Walk and Earn's challenges and goals in addition to earning points for the steps they take. Users' earning potential is further increased by the bonus points and rewards they can obtain by finishing these challenges.