In order to increase user engagement & conversion, developers can also use ad targeting and personalization to show users relevant ads based on their interests & behavior. Also, by using rewarded areal rummy cashds—in which users receive virtual goods or access to premium content—developers can maximize ad revenue. Users gain from this in addition to the increased ad engagement and potential revenue. The seamless integration of advertisements into an app's design and content results in a more organic and unobtrusive user experience. This is another option available to developers: native advertising.