Each hue has a unique set of connotations; red is associated with fervor and urgency, whereas blue is frequently associated with peace and trust. Knowing these links can help explain why particular colors become fashmobile slotsionable at particular periods. Customers may be drawn to soothing hues like gentle blues and greens, for instance, as a way to find security and comfort during uncertain or turbulent times. On the other hand, bright colors might become more fashionable during happy and joyous occasions. Also, color has a significant influence on consumer behavior that goes beyond taste; branding and marketing strategies depend heavily on color.