When compared to other ad formats, banner ads—small, in-game advertisements—may be less obtrusive but may also have lower engagement rates. During natural pauses in gamegame cashplay, like in-between levels or loading screens, full-screen advertisements known as interstitials appear. These advertisements may have greater interaction rates, but if they are not used wisely, they could interfere with how the game plays out. Watching a video ad can earn players in-game benefits like virtual currency or power-ups.