Rakuten has completely changed how customers shop online by providing cashback incentives for purchases made on its website. Previously known as Ebates, Rakuten offers cashback to customers who shop through its app or website by partneringrummy with friends with thousands of retailers. Before making a purchase, users only need to register, look through participating retailers, and click on Rakuten's links. After a specific threshold is reached, the cashback is credited to their account and can be withdrawn through PayPal or issued as a check. Rakuten's wide network of partner retailers, which includes well-known brands in a variety of categories like fashion, electronics, travel, and more, is one of its most notable features.