An inventive method of app monetization called reward-based advertising gives users incentives in return for interacting with advertisements. With this method, users and advertisers benefit from each other's experiences, as usrummy gold downloaders interact with ads to earn incentives like virtual currency, power-ups, or premium content. Through the use of reward-based advertising, app developers can increase user engagement and earn more money from brands. Reward-based advertising can be implemented in apps in a number of ways, such as giving users the choice to watch an advertisement in return for in-game currency or granting them access to premium content following an ad's engagement.