In particular, for games with a specific target audience or niche market, sponsorship agreements with pertinent businesses or organizations can also be a source of revenuerummy nawab for gaming apps. In exchange for prominent placement within the app or exclusive marketing rights related to in-game events or contests, sponsors may provide financial support. These collaborations enhance the app's value by bringing in pertinent, player-relevant real-world connections, in addition to helping to diversify revenue streams.