Users can generate and distribute short-form video content on the Hipi App, a social media platform. It is intended to be easy to use and available to a variety of contentcrazy slots producers. Through the app, users can add different effects, filters, and music selections to videos that they create, edit, and share. Hipi is primarily focused on the Indian market & was launched by Zee Entertainment Enterprises Limited in 2020. Through brief films, users will be able to display their artistic abilities and originality.