The purpose of this campaign is to encourage user growth & raise awareness of the features and advantages of the app. The referral program works on the straightforward tenet that existing users encouragmaster downloade prospective new users to sign up for Navi by sharing their positive experiences with them. Both the referrer & the new user receive rewards when the referred person successfully joins and satisfies the program's requirements. This arrangement produces a win-win situation whereby new users have an additional incentive to try Navi's services & existing users are encouraged to actively promote the app.