Increased engagement and the possibility of ad interactions can be achieved by implementing tactics like user-preference-based targeted advertising. Ad revenue streams can also be strengthened by lookingrummy oly into sponsored content partnerships with brands. Opportunities for both parties can arise from partnering with businesses that cater to the users of your app; users receive pertinent content that improves their viewing experience, and brands receive publicity. For example, a video app with a fitness theme might collaborate with health companies to offer sponsored workout videos or product placements.