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PREVIOUS：The benefits and factors of each model vary, so it's important to match the app's value proposition, target market, and overarching business objectives when selecting a monetization approach. For users to download and access all of the features and content of a paid app, there is a one-time fee. This model may limit user acquisition & necessitate an effective marketing plan to encourage downloads, but it may work well for apps with high perceived value or niche appeal.NEXT：By prioritizing user engagement and retention, app developers can increase user lifetime value and drive sustainable growth for their app. Optimizing user engagement and retention strategies also requires utilizing data-driven insights and user feedback. Through the examination of user behavior, preferences, and usage patterns, app developers can spot areas for improvement, pinpoint issues, and provide tailored content that appeals to their intended audience. Also, the collection of user feedback via surveys, ratings, and reviews yields insightful information about areas for improvement and user satisfaction, which in turn informs strategic decisions aimed at optimizing user retention and engagement. In the fiercely competitive app market, optimizing App Store Optimization (ASO) is crucial for raising awareness & encouraging downloads. 