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- When Facebook opened to the public in 2006, it rapidly grew to millions of users. Innovative features like the News Feed, which completely changed how users interacted with content and one another, were the driving force behind this explosive rise. As Facebook expanded, it started purchasing other businesses, such as Instagram in 2012 and WhatsApp in 2014, which strengthened its position as the industry leader in social media. Facebook rebranded as Meta in October 2021, indicating a change in emphasis toward creating the metaverse, a communal virtual shared space that combines the internet, virtual reality (VR), and augmented reality (AR).
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- The Complete Guide to Meta: History, Significance, and Prospects Meta, as it was first called Facebook, has changed dramatically since its founding in 2004. When Mark Zuckerberg, his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes founded the platform, it was a social networking site reserved for Harvard University students. A new era in digital communication began with its quick spread to other Ivy League schools and then to universities across the US.
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- By using tools like Facebook Live & Instagram Stories, companies can display customer testimonials or behind-the-scenes footage, which humanizes their brand. Also, by utilizing the trust that influencers have developed with their followers, influencer partnerships can strengthen brand messaging. In an increasingly competitive market, brands can increase their reach and credibility by working with people who share their values & target demographic. Although traditional search engines like Google are frequently linked to search engine optimization (SEO), optimizing for Meta platforms is just as important for increasing online visibility. Knowing how Meta's algorithms rank content is a crucial component of SEO on Meta.
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