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PREVIOUS:To maximize app store visibility and increase app downloads, app store optimization, or ASO, is crucial. To raise an app's search engine ranking and draw in more users, app store optimization (ASO) entails optimizing a listing's title, keywords, description, screenshots, and reviews. Developers can enhance natural traffic to their app listing and ultimately increase downloads by putting into practice efficient ASO strategies. Keyword optimization is a fundamental component of ASO. Developers can optimize an app's title and description to increase its visibility in search results by conducting keyword research and finding relevant keywords with low competition & high search volume.NEXT:Through the implementation of personalized experiences, targeted notifications, engaging content, or loyalty programs, developers can enhance user retention and optimize revenue generated from current users. Also, understanding user spending trends and total revenue potential is possible through the analysis of ARPU and LTV. Developers can optimize revenue from various user segments by customizing monetization strategies based on user segmentation based on spending behavior & preferences. Enhancing the proportion of users who complete a desired action within the app, like purchasing a product or signing up for a service, is known as conversion rate optimization, or CRO. The interface of the app, pricing policies, and promotional offers can all be tested to maximize conversion rates and increase income from active users.

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