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PREVIOUS：In order to maximize profits and guarantee long-term success in the cutthroat app market, it is imperative to analyze & optimize app performance. To understand how their app is performing & pinpoint areas for improvement, app developers must monitor key performance indicators (KPIs) like lifetime value (LTV), average revenue per user (ARPU), retention rate, and user acquisition cost. Through the analysis of these KPIs, app developers can spot patterns and trends in user behavior that can guide their strategic choices regarding user engagement and monetization.NEXT：In order to optimize revenue, app developers can effectively utilize in-app purchases and subscriptions by comprehending user behavior and offering valuable offerings. Another well-liked method for app developers to make money off of their apps is through sponsorship & advertising. While providing their apps to users for free, app developers can make money by displaying advertisements within their apps or collaborating with sponsors. However, in order to prevent adverse effects on the user experience, it is imperative that these monetization techniques be applied strategically. Ad formats available to app developers include rewarded videos, native ads, interstitial ads, and banner ads. Selecting the format that best suits the content & user experience of the app is essential because each format has pros and cons of its own. 