Sarah's plan for using her lottery winnings revolved around striking a balance between selfishness and self-interest. In response to Sarah's jackpot win, the casino showed their exciterummy marement and support for their newest millionaire. In celebration of her victory, they planned a party & invited local media to report on it and spread the word. In addition to showcasing Sarah's extraordinary luck, this promoted the casino as a destination where dreams can come true, which was a successful marketing tactic with both existing and prospective customers.