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PREVIOUS：Developers can learn a lot about how well their games are doing & where they can make changes by gathering and examining data about player behavior, engagement metrics, and monetization trends. Developers should focus on a number of important metrics when evaluating data, including ad engagement metrics, retention rates, average revenue per user (ARPU), and conversion rates for in-app purchases. By closely monitoring these metrics over time and contrasting them with industry standards, developers can spot areas in which their games aren't performing up to par and take appropriate action.NEXT：In order to stay ahead of the curve and stand out from the competition, developers may be able to attract early adopters by incorporating AR & VR elements into their games. The growing focus on live operations, or "live ops," in mobile games is another significant trend. Real-time player data and feedback are used to continuously update and optimize games as part of live operations. 