Also, it generates revenue for the state government, with a portion of the proceeds allocated to various social welfare programs and initiatives. The possibility of winninyes3pattig enormous sums of money & the understanding that purchasing tickets aids in local development are the main reasons for the lotto's widespread appeal. Due to its unique blend of social duty & individual opportunity, the Kerala Lottery Jackpot has become a major cultural and economic attraction for the state. Evolution of the Kerala Lottery.