Using Freemium Models to Great Effect. With its freemium business model & in-app purchases for power-ups and extra lives, "Candy Crush Saga" is among the highest-grossing mobile gamesàtta kiñgs. Millions of dollars have been made from the game thanks to its clever monetization strategy & addictive gameplay. Like this, "Tinder" has made a profit from dating apps by providing a freemium model with premium features like unlimited swipes and sophisticated matching algorithms through paid subscriptions. Models Based on Subscriptions: A Way to Make Money?