Mobile app monetization is the term used to describe the range of techniques used by developers to make money from their apps. By providing free app downloads with optional premium features or contrummy townent that can be purchased, the freemium model draws a sizable user base while making a portion of it profitable. By placing advertisements inside the app and utilizing ad networks, in-app advertising makes money for apps with a large user base. Subscription-based business models offer consistent revenue streams for apps that continuously deliver value, like news or entertainment platforms.