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PREVIOUS：Developers can retain a devoted user base while enticing more players to interact with IAPs by creating a fair and entertaining environment. Games app developers can now monetize their creations through a variety of formats, including advertising, which has become a significant revenue stream in its own right. Via banner ads, interstitials that show up in between game levels, and rewarded video ads that give players incentives for watching promotional content, in-game advertisements come in a variety of forms. Thanks to this flexibility, developers can select ad formats that best complement the look & feel of their games.NEXT：With mobile game applications driving the majority of revenue generation in the gaming industry, it has grown into a massive economic force. The growing popularity of gaming on handheld devices is demonstrated by the projection that the global mobile gaming market will reach over $100 billion by 2023. This rise in earnings isn't just a result of users spending more time on the app; developers' creative monetization techniques are also to blame for this, as they've taken advantage of the enormous audience that mobile games draw. For developers, investors, and marketers alike, understanding the dynamics of game app earnings is essential because it offers insights into how to profitably enter this market. Numerous elements, such as user demographics, gameplay mechanics, and the overall gaming experience, have an impact on game app revenues. 