An additional psychological component that adds to the appeal of the lottery is the notion of cognitive bias. When it comes to buying lottery tickets, people frequently overestimate their chances of winning and underestimate their chancsatte kanges of losing, which can result in irrational decisions. A contributing factor in people's perception of their chances of winning is the availability heuristic, which is the propensity to overestimate the likelihood of events that are easily recalled. This bias is furthered by the media's portrayal of large winners, which gives every ticket buyer a sense of possibility & hope. Moreover, social & cultural variables also influence the psychology of winning the lottery.