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PREVIOUS:This could be in the shape of sponsored features, branded content, or even special deals only available to app users. Developers that partner with sponsors can generate new revenue streams and give their users extra benefits like special offers or discounts. For sponsored content to match the interests of their audience, developers must carefully consider how relevant sponsorships are to their app & user base. Two distinct strategies for making money off of mobile apps are freemium and premium versions, each with pros & cons of their own. Applications marked as "freemium" can be downloaded and used without cost, but they also offer premium features or content that users can buy directly within the app. Developers can draw in a lot of users with this model, & then monetize a smaller portion of those users who are prepared to pay for extra features.NEXT:In contrast, users of premium versions must pay a one-time fee in order to download and use the app's full version. These days, it is less common to find this model as many users would rather download free apps and then buy in-app purchases if they think the app is worthwhile. The nature of the app and its intended user base should be carefully considered by developers when choosing between freemium and premium versions. Apps that provide continuous value or amusement can benefit from freemium models, which draw a large user base and then monetize a smaller portion of that user base through in-app purchases. For apps that provide a special or unique service that users are willing to pay for up front, premium versions might be more appropriate.

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