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PREVIOUS：Mobile application revenue generation via a variety of techniques is known as "in-app monetization.". These tactics consist of subscriptions, advertising, and in-app purchases. To optimize their revenue potential, app developers need to be aware of these various monetization strategies. A popular business model is the freemium model, in which users can download & use an app for free but still purchase premium features or content.NEXT：Developers have to strike a balance between generating income and offering their users a satisfying experience. Offering valuable content or features through in-app purchases or subscriptions can create a mutually beneficial situation where users are willing to pay for additional value within the app. To maximize revenue potential, it is ultimately crucial to comprehend different in-app monetization strategies & match them with the app's value proposition and target market. Combining in-app purchases & ad revenue is one of the most popular strategies to monetarily support mobile apps. The app can display banner ads, interstitial ads, native ads, and rewarded videos, among other ad formats, to generate revenue. 