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PREVIOUS：With millions of game apps available for download from app stores, the mobile gaming market has grown quickly in recent years. In this highly competitive market, developers are continually exploring strategies to maximize revenue from their game apps. Game apps can generate revenue from a variety of sources, such as in-app purchases, advertising, referrals, and loyalty schemes.NEXT：Referral schemes encourage current users to recommend the app to their friends in return for benefits like in-game currency or access to premium content. This helps draw in new users and motivates current users to use the app more frequently. By providing incentives for daily logins, conquering challenges, or hitting milestones, loyalty programs thank users for their ongoing use of the app. Developers can increase revenue through higher engagement and retention rates and build a sense of community and loyalty among their user base by putting these programs into place. Forming alliances with other companies or apps is another method to take advantage of referral & loyalty programs. Through partnerships with relevant parties, developers can provide their users with exclusive deals or rewards, which can further encourage engagement and spending within the app. 